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Be Alert to False Promises of "Guaranteed Approval" and "Expedited Service" in Trademark Agency, and Choose Professional Institutions Compliantly
category：Company news time：2025-03-14 16:57:34
Be Alert to False Promises of "Guaranteed Approval" and "Expedited Service" in Trademark Agency, and Choose Professional Institutions Compliantly
Recently, there have been frequent irregularities in the trademark agency market. Some institutions engage in false propaganda, illegal commitments, and malicious agency, which not only seriously damage the legitimate rights and interests of enterprises but also undermine the credibility and order of the entire trademark agency industry. In response, the State Intellectual Property Office has repeatedly emphasized clearly: there is no "guaranteed approval" for trademark registration, and the review cycle cannot be arbitrarily expedited. Any relevant promises such as "100% successful registration" and "obtaining the certificate in 3 months" are illegal and false propaganda, and enterprises need to be vigilant and carefully identify them.

Common Illegal Traps (Key Warning)

1. "Guaranteed Approval" Commitment: Some institutions ignore core issues such as trademark similarity risks and prohibitive clauses, and blindly promise enterprises "full refund if registration fails". In fact, they use the promise as a gimmick to induce enterprises to place orders. When registration fails subsequently, they delay the refund for various reasons, damaging the enterprise's time and capital costs.
2. "Expedited Service" Scam: Falsely claiming to have an "internal channel" for trademark review, claiming that the review cycle can be shortened by 6-12 months, and charging enterprises high expedited fees. However, the actual handling process is completely consistent with ordinary trademark applications, and no "expedited" effect is achieved, which is a typical fraudulent act.
3. Malicious Agency: Inducing enterprises to squat on well-known trademarks, time-honored brands, public figures' names, etc. Such acts are suspected of violating the relevant provisions of the Trademark Law. Eventually, the applied trademarks are likely to be rejected or declared invalid, and enterprises may even face relevant penalties due to malicious squatting, which is not worth the loss.
4. Low-Price Drainage + Hidden Charges: Attracting enterprises to cooperate at a price far lower than the normal industry standard. After the enterprise places an order, additional fees are charged layer by layer in the name of search fees, review fees, trademark monitoring fees, etc. The final overall cost is far higher than the normal industry quotation, causing additional economic burden to the enterprise.

Our Compliance Suggestions

When choosing a trademark agency, enterprises must adhere to the bottom line of compliance and focus on the following four points: first, verify the agency's qualifications to confirm that it is filed with the State Intellectual Property Office and has legal agency qualifications; second, check the industry reputation and understand the agency's past service cases and customer evaluations; third, examine the professional capabilities and pay attention to whether the agency's search, review, and risk control systems are improved; fourth, resolutely reject false promises and remain highly vigilant against illegal remarks such as "guaranteed approval" and "expedited service".
As a professional trademark agency operating in compliance, we always adhere to the bottom line of integrity and the service concept of professionalism and prudence. In the service process, we truthfully inform enterprises of the risks, processes, and normal cycles of trademark registration, disclose transparent charging standards, and have no hidden consumption or false promises. Since its establishment, we have served more than 10,000 enterprises, and the trademark registration pass rate has remained at the forefront of the industry. We always protect the brand rights and interests of enterprises with professional services and help enterprises layout trademark assets compliantly.

Image Matching Suggestions

1. Main Image: Risk warning poster (highlighting the core keywords of "Be Alert to False Promises" and "Reject Guaranteed Approval and Expedited Service", with a simple and solemn color scheme suitable for the official website style);
2. Auxiliary Image (Optional): Schematic diagram of our compliant service process or screenshot of qualification filing to enhance the credibility of the content.


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