Typical Cases and Risk Tips

category：Company news time：2025-03-14 16:56:46

Typical Cases and Risk Tips

Malicious Squatting and Agent Violations

A company in Beijing was ordered to stop illegal activities and fined for suspected malicious squatting when acting as an agent to apply for the "DEEPSEK" trademark; in addition, another agency was investigated and punished for charging arbitrary fees under false pretexts.

Risk of Riding the Wave of Hot Topics

Squatting on names with high social popularity (such as artificial intelligence model names) is likely to be identified as malicious, resulting in failure to obtain registration and potential legal sanctions.

Agent Traps

Applying for trademark registration does not require certifications such as "well-known brand", nor does it involve additional fees such as typesetting fees or expedited fees. Enterprises need to be vigilant against illegal charging by agency institutions.

Infringements in the Internet and New Business Forms

E-commerce and live streaming have become high-incidence areas for infringements, involving joint liability for failure to transfer ownership during store transfers and sales of counterfeit time-honored brand products, etc.

Liability for Online Store Transfer

If the store registrant transfers the store without going through the ownership transfer registration and lends the account for receiving payments, he/she shall bear joint liability for the infringement acts of the actual operator.

Protection of Time-Honored Brands

Unauthorized use of logos of Chinese time-honored brands such as "Bainian Yili" on product packaging constitutes the sale of goods that infringe upon the exclusive right to use registered trademarks.

Geographical Indications and Font Copyright

Illegal use of the "Pinggu Peach" geographical indication and unauthorized commercial use of original fonts have both been ruled as infringements.

Geographical Indications

Authentic "Pinggu Peaches" have a fixed market period (July-September). Selling products with relevant logos outside this period is likely to be identified as counterfeiting.

Commercial Use of Fonts

Original commercial fonts are protected by the Copyright Law. Enterprises need to obtain explicit authorization for commercial pictures used in official WeChat accounts, and personal member rights cannot be extended to enterprise commercial use.

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